The CA Thingy

Insights & Automation in CA Industry

Discover why the CA and finance world is still behind in automation and how you can get ahead.

CA 'Paisa Vasool' Retainers: How to Package Monthly Services Clients Can't Resist

Fri Jul 25 2025

Discover the 3-tier retainer model used by top Indian CAs to convert 78% of compliance clients into monthly subscribers - with pricing scripts and irresistible deliverables.

The ‘Chai Pe CA’ Model: Hyper-Local CA Marketing via WhatsApp Communities

Wed Jul 23 2025

Discover how savvy CAs are building city-specific WhatsApp groups to share tax tips, deadline reminders, and exclusive offers - generating 3-5 qualified leads per week with zero ad spend.

Voice Notes for CAs: How Audio Updates on WhatsApp Reduce Miscommunication vs. Emails

Mon Jul 21 2025

Discover how top CAs are using WhatsApp voice notes to cut email confusion by 68% - with scripts, tech setups, and client onboarding templates to implement this time-saving system.

The ‘Unbundled CA’: Selling DIY Compliance Kits on Telegram (e.g., ‘TDS Deduction Cheat Sheet’ for ₹499)

Sat Jul 19 2025

Discover how innovative CAs are monetizing bite-sized compliance tools via Telegram - converting casual browsers into paying clients while establishing authority in niche areas.

CA Ethical Hacking: Simulating Income Tax Dept Notices to Test Client Readiness

Thu Jul 17 2025

Learn how progressive CAs are conducting surprise 'mock raids' and sending simulated IT notices to expose client vulnerabilities - reducing actual notice responses by 72% while positioning as proactive advisors.

The ‘No-Free-Trial’ CA SaaS Model: Why Pay-₹500-to-Start Works Better in India

Tue Jul 15 2025

Discover why Indian accounting SaaS products see 3x higher conversions with nominal onboarding fees versus free trials - and how CAs can implement this psychologically-tested pricing strategy.

Short-Form CA Marketing: How Indian CAs Are Winning with YouTube Shorts & Moj

Sun Jul 13 2025

Discover how savvy CAs are using 60-second videos on YouTube Shorts and Moj to attract SME clients - with 3x higher engagement than LinkedIn posts and zero ad spend.

The Rs. 999 ‘Tax Emergency’ Kit: On-Demand Mini-Consulting for Panicked Clients

Fri Jul 11 2025

Discover how progressive CAs are offering 30-minute emergency consultations via WhatsApp/Telegram to handle last-minute notices, filing crises, and audit panics - turning chaos into ₹25K+/month recurring revenue.

Client 'Paisa Health Report': Using Bharat BillPay Data to Predict Cash Flow Crises

Wed Jul 09 2025

Learn how forward-thinking CAs are analyzing Bharat BillPay and UPI patterns to flag clients at risk of liquidity issues 30-45 days before they miss payments - with 92% accuracy.

AI 'Chotu Assistant' for CAs: How Voice-Based AI Can Handle Routine Client Queries in Hindi & Regional Languages

Mon Jul 07 2025

Discover how Indian CAs are using vernacular AI assistants to answer GST/TDS questions in Hindi, Tamil, and Marathi - reducing call volume by 40% while improving rural client satisfaction.

The 'Anti-Testimonial': How to Use Client Complaints in Marketing

Sat Jul 05 2025

Learn how Chartered Accountants and tax SaaS companies transform client complaints into powerful trust-building marketing assets with this unconventional framework.

1 Blog → 10 Social Posts: A CA's Content Repurposing Formula

Thu Jul 03 2025

Transform a single blog into 10+ social media posts with this step-by-step system—perfect for time-strapped Chartered Accountants who hate content creation.