The CA Thingy
1 Blog → 10 Social Posts: A CA's Content Repurposing Formula
July 3, 2025
Spending hours on social media content? This system helps CA firms extract 10+ posts from a single blog—complete with templates and SaaS tools to automate the process.
The 10-Post Repurposing Framework
1. Key Stat Highlight
"Did you know 68% of CAs underuse GST input credits?"
2. Quote Graphic
"Your compliances shouldn't cost more than your taxes" - [Your Name]
3. Mini-Thread
Tweet series breaking down one blog section
4. Behind-the-Scenes
"How we researched this GST compliance guide..."
5. Carousel
"5 Key Takeaways from [Blog Topic]"
6. Poll/Question
"Which compliance task stresses you most? A) GST B) TDS C) Audit"
7. Client Story
"How [Client] used these tips to save ₹2.8L"
8. Infographic
Visual summary of key data points
9. Video Hook
30-second teaser of blog insights
10. CTA Post
"Struggling with [problem]? Read the full guide → [link]"
SaaS Tools to Automate Repurposing
| Tool | Best For | CA-Specific Feature |
|---|---|---|
| Canva | Graphics & carousels | GST template designs |
| Repurpose.io | Cross-platform posting | LinkedIn→Instagram flows |
| ChatGPT | Content variations | CA-jargon simplification |
Example: Repurposing a GST Guide
Original Blog
"10 GST Credit Mistakes Costing CAs ₹5L Annually"
Repurposed Posts
- LinkedIn carousel: Top 3 mistakes
- Twitter thread: Case study of recovered credits
- Instagram quiz: "Which mistake are you making?"
Content Calendar for Maximum Reach
CA-Specific Engagement Tips
- Timing: Post tax deadlines (5-7PM when CAs check phones)
- Hashtags: #CACommunity #GSTUpdates #TaxSavingIndia
- Lead gen: Offer free checklist in exchange for email
Case Study: Delhi CA Firm's Results
"After implementing this system:
- Content creation time reduced by 70%
- LinkedIn engagement increased 3x
- 5 qualified leads/month from old posts"
Their secret: Scheduled 6 months of content from 5 core blogs