The CA Thingy

Google Reviews for CA Firms: How to Ask, Get, and Use Them Smartly

Google Reviews for CA Firms: How to Ask, Get, and Use Them Smartly

May 21, 2025

Most CA firms treat Google reviews as an afterthought. But in a world where trust and social proof drive decisions, reviews are your most underused asset. This blog breaks down how to ask, when to ask, and how to turn good reviews into great marketing.

1. Why Google Reviews Matter for CAs

  • They influence search visibility and local SEO rankings.
  • They build trust before a prospect even speaks to you.
  • They differentiate you in a market where most firms have little online reputation.

2. When to Ask for a Review

  • After a big win—like saving tax, closing a funding round, or completing a tough audit.
  • During an ongoing engagement, once rapport and results are strong.
  • After a positive feedback email or message—strike while the sentiment is fresh.

3. How to Ask Without Being Pushy

  • Send a short, personal email or WhatsApp message: “Would you be open to sharing a quick review?”
  • Make it easy—include the direct Google review link and a few prompts to guide them.
  • Example prompt: “What made you choose us? What has improved since working together?”

4. How to Use Reviews Once You Have Them

  • Embed them on your website’s homepage and services page.
  • Turn them into testimonials for proposals, decks, and social media.
  • Use keywords from reviews to improve SEO and positioning.

5. A System That Runs on Autopilot

  • Use a CRM or Google Sheets tracker for client feedback and follow-ups.
  • Set up review request templates for different touchpoints.
  • Remind your team monthly to follow up with happy clients.

Final Thoughts

  • One great review can close a deal you never knew you lost.
  • Build reviews into your firm’s operating rhythm—it’s free marketing that compounds.
  • Your next best client might be reading your reviews right now. What will they see?